Understanding Mobification.
Mobification, is fast becoming the most clichéd term on this side of the 21st Century. As the name indicates, it is related to the mobile devices and of course mobile technology. And as you rightly guessed, it is gaining popularity due to the explosion of Mobile users in the recent past and the dynamic evolution of the Mobile Technology on a daily basis.
This new buzzword ‘Mobification’ simply put is to make Digital Assets such as websites and its content more mobile friendly. Making the content and pages of the site compatible across multiple screen sizes, operating systems and resolutions is what it means to use a few more jargons.
Now that the definition is behind us and that we know what it is, let us move on to knowing more on Why Mobification became a necessity in the first place?
Over the past century, access to information and the way it is being presented to the masses has been continuously evolving. People nowadays are searching for information like never before and this has driven the way content is being shared with them. With the disruptive change that technology is bringing, access to mobile devices and to the internet in general has become increasingly convenient. And over the past couple of years, mobile devices have out – paced the traditional PCs. People from all walks of life and economic strata are now ‘connected’ with the rest of the world with cutting edge technology which is both advanced and affordable.
It is in times like these that companies have to rethink their online strategy and the way they engage customers. ‘Mobification’ of a website is the one thing that should now be right on top of the marketing / branding agenda for all those who want to make a mark in their industry.
Does it really have the impact on business that the marketing gurus preach about?
People are getting used to prep themselves with information before coming to any sort of conclusion on any sort of scenarios, be it professional, personal or social. This increased dependency on online information access has led to more people surf the net on mobile devices that gives them immediate access to the internet from absolutely anywhere. Add to it the affordable data plans from the MSPs that are attracting more and more users to opt for the internet access is making the netizens numbers bloat.
If we take a look at current trends, we see an incredibly fast growing number of mobile consumers.
Statistics say that by the end of 2014 there would be an estimated 2 Billion people using smart phones globally.
If you have tried browsing non – mobified sites on your mobile device, you’ll know firsthand that the entire user experience goes for a flying toss. And isn’t the ‘user experience’ supposed to be the first and probably the most important thing anyway! With Mobification done the right way, you can ensure that the visitors to your site will get all the information they need in the easiest way. So this bit of information should tell you how critical Mobification is nowadays.
Now that you know that it is critical, you will then want to ask How to get your website Mobified? To this, I would love to say, Contact Us! However, it is necessary that you get in touch with a team who have expertise in the Mobification Process plus the UI and UX experience.
In conclusion, I’d like to say that the traditional way of having websites to only be desktop friendly will leave most businesses nowadays in the lurch. Even for developers, the mobile market is one huge green field of opportunities. The range of applications that can be developed to address both consumer and enterprise is limited only by one’s imagination. With Mobification, building applications around it has definitely become a new avenue for all.
In today’s information crunching world, access to information at the right time is what is driving people to search for relevant businesses. And the Mobification of your website might just be what it takes for customers to come to you instead of going to your competition.
